Mateo Losada Revol, MBA, is an accomplished marketing professional with extensive experience in the consumer goods and service sectors. Currently serving as the Marketing Head for Grupo Salinas, Mateo leads strategic initiatives that have driven significant growth in customer acquisition and CRM campaigns across Central America. Previously, Mateo held several key marketing leadership roles at Rappi, where as Chief Marketing Officer, a focus on reducing acquisition costs and enhancing user engagement led to impressive business growth. Mateo's earlier career includes pivotal positions at Danone Waters, where innovation pipelines and brand performance were successfully established and optimized. In addition, Mateo's experience spans various brands at Cervecería y Maltería Quilmes, contributing to increased market share and brand preference. Mateo holds multiple degrees, including an MBA from Universidad de 'San Andrés', a Bachelor's in Industrial Engineering from the University of Buenos Aires, and additional executive education from Tecnológico de Monterrey and ISDI.