Graduated in advertising from Universidade Paulista, in São Paulo, with a postgraduate degree in communications from Escola Superior de Propaganda e Marketing – ESPM. From 1996 to 1997, she served as Marketing and Internal Communications Manager at Unibanco. She worked as a Credit Card Communications Manager from 1997 to 1998 at BankBoston and thereafter as a Strategy and Marketing Planning Manager from 1998 to 2000 while still at BankBoston. She worked as a Planning Manager and Research Manager from 2000 to 2003 at ABN AMRO, and as a Retail Marketing Manager from 2003 to 2004. In the same year, she became Superintendent of the Strategic Marketing Department for Retail. Between 2005 and 2010 she worked as executive superintendent of the Brand, Research and Marketing Department, and in 2011 she served as Senior Executive Superintendent of the Brand and Marketing department, and between 2012 and 2017 she served as Director of Brands and Marketing at Banco Santander.
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