Sebastián F.

Sebastián F. has a diverse work experience in the field of digital marketing and analytics. Sebastián started their career at Reprise Media Chile, where they worked as a Supervisor of SEM & Digital Performance. Sebastián was responsible for implementing, optimizing, and monitoring campaigns for clients such as Bci, Ripley, and Loreal. Sebastián also managed monthly budgets for large brands and trained and supervised their team.

Sebastián then joined swelmedia as the Head of Performance, where they were responsible for driving performance marketing strategies.

Sebastián later joined Omnicom Media Group as the Director of Digital, Plataformas & Performance. In this role, they managed the digital platforms team and focused on improving results, optimizing processes, and developing new talent. Sebastián also worked on developing digitalization strategies for clients and training internal teams on digital tools.

Sebastián also has experience in banking, having worked at Banco Santander Chile as a Digital Product Manager Senior. Sebastián was responsible for developing the digital strategy for new products and brands, optimizing digital platforms, and improving digital processes for product acquisition and customer loyalty.

Sebastián then joined Banco BICE as a Senior Analyst in Digital Marketing & Marketing Cloud Salesforce. Sebastián managed and optimized the digital budget, implemented campaigns, and generated dashboards and reports.

Sebastián also has experience in the retail industry, having worked as a Team Lead Regional for falabella.com. Sebastián led a regional team responsible for automation and optimization of reporting, analysis of metrics, and campaign results for multiple brands.

Sebastián'smost recent role is with Grupo Security as the Head CRO & Analytics. Sebastián leads the digital transformation of the company, standardizes measurements across the group, audits web and app analytics tools, consolidates and exploits information for advertising and marketing purposes, and implements CRM and marketing tools.

Sebastián is also a Professor at the Universidad de Santiago de Chile, where they teach university courses in digital marketing and analytics. Sebastián has also been a professor at Brother Ad School Santiago - Escuela de Creatividad.

Overall, Sebastián F. has a strong background in digital marketing, analytics, and team leadership, with experience across various industries.

Sebastián F. completed a Diplomado en Inteligencia de Clientes y Big Data at Universidad de Chile in 2020. Sebastián also obtained a Publicista degree in Publicidad y Marketing from Universidad de Santiago de Chile between 2005 and 2009. In 2012-2014, Sebastián pursued a Diplomado en Estrategias y Medios Digitales at Academia MacPC. Additionally, they completed a Curso Google Analytics at Mentalidad Web in 2013. Sebastián also has various certifications, including Scrum Foundation Professional Certificate from CertiProf in 2020, Curso de Desarrollo de Apps Móviles from Google Actívate in 2019, and several IMS Certifications related to internet media services. Sebastián obtained Adwords and Analytics certifications from Google in 2019 and Facebook Blueprint in 2015. Sebastián's history also includes certifications from IMS Internet Media Services on Snapchat, Apple iAd, Foursquare, LinkedIn, Spotify, Twitter, and Waze, as well as completion of Twitter FlightSchool.