Silvia Fernanda Perez Clavijo

Silvia Fernanda Perez Clavijo is an accomplished marketing professional with extensive experience in defining and executing marketing strategies across various companies. As the Director of Marketing at Softland Colombia since June 2017, Silvia oversees marketing and loyalty strategies for different business lines, coordinating campaigns with creative teams. Prior roles include Marketing Manager at DIGITAL WARE and Marketing Coordinator for ERP solutions at Heinsohn Business Technology, where Silvia developed national marketing strategies. Silvia's notable achievement at SIIGO S.A. includes a 40% increase in sales during tenure as Branch Manager in Villavicencio. Educational qualifications encompass a postgraduate degree in Business Administration from the University of South Wales and multiple certifications in marketing and neuromarketing.