Pietro Zienna

Pietro Zienna is an experienced professional with a strong background in AdTech and digital solutions, currently serving as AdTech Lead at Digitouch since September 2023. Prior to this role, Pietro held the position of Ad Operations Director at Publicis Media Italy from April 2014 to September 2023, where responsibilities included managing AdTech and digital solutions, providing consultancy on digital innovation, and overseeing team and project management. Pietro's expertise encompasses a wide range of areas including advertising platforms integration, digital data strategy, and web analytics, with specialized knowledge in various ad server technologies and verification tools. Prior roles also include positions at GroupM, Veesible, and a decade in public administration focusing on communication and social media strategies. Pietro Zienna holds a degree in Political Science, Law, Economics, and Communication from Università degli Studi di Bari.