GSM
Bob Hale is an experienced executive with a diverse background in customer experience and digital marketing. Currently serving as CEO of Alterian since November 2016, Bob leads a company specializing in software solutions for real-time customer engagement. In addition, Bob holds an advisory role at GS Marketing, focusing on strategic initiatives and cloud-based marketing evolution. Previously, Bob was CEO of the Customer Insights & Journey Engagement Division at SDL, where significant improvements in customer experience were achieved. Bob's career includes foundational roles in altering customer engagement strategies, from leading the Customer Insight division at Alterian to co-founding Dynamics Direct, an influential email marketing firm. Bob's history also includes leadership positions at RioLabs, Tanning Technology, and FirstLogic, contributing to innovations in middleware technology, enterprise solutions, and data quality. Bob holds a Business degree with a focus on Marketing and Business Management from the University of Nebraska.
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GSM
GSM is a full service Fixed-Ops marketing company specializing in the automotive industry. For 35 years, GSM has worked with automotive professionals across the country to deliver leading edge, data-driven marketing solutions. GSM is your single resource for high-impact lead generation campaigns, digital advertising, one-to-one communications as well as results-driven loyalty and retention programs. We help our clients win with data-driven strategy, technology, and creative—backed by three decades of working with the best brands in the business. When you work with GSM, you’ll have a team that does whatever it takes to help you succeed—a team you’ll love working with. Together, we’ll identify your specific marketing needs to deliver the right solution with easy-to-use technologies and consumer-driven insights. We take care of the marketing, so you can focus on the bigger picture. If you are interested in working for a great company that is experiencing a growth spurt, GSM is always looking for exceptional people who understand the importance of hard work, team work and treating your clients and coworkers like family. We are the automotive marketing people.