Marketing Team
About
The Marketing Team at GS1 US is responsible for promoting the adoption and effective use of GS1 Standards across various industries through strategic campaigns, digital media, social media, and content marketing. They analyze market trends, optimize digital user experiences, and drive engagement to support business growth and member success.
Team members
AA
Agota A.
Senior Director Of Marketing
AK
Allison Kraut
Senior Director, Marketing
Bill Phoenix
Content Marketing Director
Bill Strawderman
SVP, Marketing
Cait Platt
Marketing Manager
Dena Shablin
Marketing Program Operations
Kristopher Pedersen
Director, Digital Media
Leon Wallach
Vice President, Ecommerce & Di...
Sam Shuppert
Director, Digital Analytics
Tj Waldorf
Marketing Advisory Council
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