Bonnie Wan

GS&P has been Bonnie’s agency home since 1998, where she has led strategy on the California Milk Processor Board (“got milk?”), Comcast, Nest, Adobe, and SONIC Drive-In, as well as provocative, effective, and award-winning campaigns fighting child sex trafficking, cyberbullying, and college-campus rape.

A graduate of New York University, Bonnie began her career at Weiss Whitten Carroll Stagliano, a boutique agency specializing in luxury brands. From there she worked in the pre-TBWA offices of ChiatDay, where she helped launch Sony PlayStation. In 1996 she moved to San Francisco and began a search for a new agency home, a journey that led to pit stops at Hal Riney & Partners and FCB before she landed at her beloved GS&P.

Beyond strategy, Bonnie has been integral to the agency’s training and development. As a co-leader of GS&P Ed, Bonnie created the agency’s inaugural management training course in 2013. She also guest-lectures at the University of Oregon and Stanford’s d.school and teaches an internal workshop at GS&P on writing titled “Your Life Brief.” Bonnie’s ultimate passion and drive are to create an environment in which people are energized to do their best work and bring their whole selves.

Bonnie was named an associate partner in 2014 and a partner and the head of the brand strategy in 2016.