Tara Williams

Tara Williams has extensive experience in product management and market research. Tara currently holds the position of Director of Product Management at Groundswell, where they previously served as Lead Product Manager and Product Manager. Prior to their current role, Tara worked at UPMC Enterprises as a Product Manager and Associate Product Manager. At UPMC, they oversaw product development, prioritized the product roadmap process, and led the development of a user interface application for healthcare data. Before UPMC, Tara was an Associate Product Manager at Bayer Pharmaceuticals, where they led the growth and development of the contrast media injection platform. Tara also has experience as a Market Research Consultant at ZOLL Medical Corporation and a Market Research & Strategic Planning Manager at Philips, where they spearheaded new product development research initiatives. Tara began their career as a Market Research Intern at The Kraft Heinz Company and has retail sales management experience from their time at New York & Company.

Tara Williams holds an MBA degree in Marketing from the University of Pittsburgh Katz Graduate School of Business, which they obtained from 2007 to 2009. Prior to that, they completed their undergraduate studies at Virginia Tech - Pamplin College of Business with a Bachelor of Science (BS) degree in Marketing from 2000 to 2004. In terms of additional certifications, they have obtained the SAFe Agilist Certification from Scaled Agile, Inc. in 2023, the Product Management Foundations certification from the Product Institute in 2021, and the Certified Scrum Product Owner (CSPO) certification from Scrum Alliance in 2015.