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Julian Watt

Global Chief Creative Officer at GTB

From day one as a creative, Julian always believed that interaction is more powerful than interruption. Given the choice, he’d rather create work that becomes part of the fabric of lives rather than a forgotten landfill. His career spans 3 continents and roughly 3 decades: the 90s and ‘00s in South Africa; then in Australia where he started up a successful Sydney-based agency; and most recently in the UK with GTB. “Now, more than ever, I believe in the need for creativity in our business,” says Julian. When he is not working on the next big idea, he is hanging with his wonderful family and watching futbol.

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GTB

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We’re an agency that prides itself on inspired blue-sky thinking (quickly followed by fact-based decision making and flawless execution). Until very recently, we had three names. Team Detroit. Blue Hive. And Retail First.


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