Rebecca Rusch

Rebecca Rusch is a distinguished professional athlete, best-selling author, motivational speaker, and philanthropist, currently serving as the CEO of Rusch Ventures since January 2010. Rusch has achieved notable success as a multi-sport athlete and is recognized for the Emmy Award-winning film "Blood Road." As an advocate for bicycling and public lands, Rusch founded the Be Good™ Foundation in 2019 to promote positive values. Additionally, Rusch has held various ambassador and professional athlete roles with prestigious brands like Liv Cycling USA and Red Bull. Rusch's educational background includes a Bachelor of Science in Marketing and a Bachelor of Applied Science from the University of Illinois Urbana-Champaign.