Barbara Baggiani

Barbara Baggiani is an accomplished Country Manager for Italy at Guardant Health since September 2024. Prior experience includes serving as Director of Marketing Clinical Segments and Director of Market Development EMEA at Illumina from July 2018 to September 2024, where Baggiani focused on Oncology, NIPT, and Rare Diseases. At Menarini Silicon Biosystems, Baggiani held the position of Chief Marketing Officer and was the EFPIA Deputy Coordinator for the CANCER ID project, a significant initiative in Liquid Biopsy standardization. Earlier roles at A.Menarini Diagnostics and Biacore included various product management positions. Baggiani holds a Laurea in Biologia and a Bachelor of Applied Science in Molecular Biology from Università degli Studi di Firenze.