Rita Alves MacHado

Rita Alves Machado is an accomplished professional in sales and marketing within the hospitality industry, currently serving as VP of Sales and Marketing for both Small Portuguese Hotels and Great Hotels of the World since 2020 and 2018, respectively. With a strong academic background that includes a Master's in Tourism Management and a Post Graduate Advanced Management Course in Marketing, Rita has also contributed as a lecturer at INDEG-ISCTE Executive Education and previously at Escola de Hotelaria e Turismo de Lisboa. Other notable roles include Director for Marketing at Minor Hotels, where responsibilities spanned branding and communication strategies, and significant tenures at Tivoli Hotels & Resorts, where Rita oversaw corporate identity and sales distribution for multiple properties. Additional experience includes marketing leadership at Espirito Santo Resources and Pousadas de Portugal, alongside consultancy work with Deloitte Consulting, underscoring a robust career dedicated to enhancing brand visibility and driving revenue growth in the hotel sector.