Carol Stocks

Product Manager – Data Mapping & Integrations at Guideline

Carol Stocks is a seasoned product manager currently working at Guideline, where expertise in data mapping is leveraged to establish standards and best practices while integrating multiple user interfaces into a unified platform. Prior experience includes a significant role at Integral Ad Science, where as Program Manager, Solutions for Programmatic Vertical led to substantial increases in user engagement and revenue. Stocks also excelled as a Senior Scrum Master, implementing agile practices across scrum teams, and as a Senior Technical Escalations & Ops Manager, enhancing client reporting efficiency. Earlier career experience at AdRoll involved the rapid growth of the East Coast Account Management team and leading initiatives that drove business growth. Academic credentials include a BA in English Literature from Arizona State University and a TEFL certification from Trinity College Cambridge.

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Guideline

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At Guideline, we're defining the future of how the world buys and sells media. We combined the leading media planning and data companies to create the world’s most trusted set of solutions to help shape mission-critical advertising decisions. Though we already provide guidance to the world’s leading brands, agencies, and media owners; we are just getting started. We are innovating, expanding existing capabilities, and leveraging cutting-edge technology to offer automated, intelligent solutions to age-old industry processes.