Sam Erdheim

Sam Erdheim is the VP of Corporate Marketing at GuidePoint Security. He has two decades of experience across all facets of marketing and product management for enterprise software companies, with 15 years focused on cybersecurity.

Previously, Sam led the global marketing strategy and go-to-market activities that drove more than 50% of the new business pipeline at Fidelis Cybersecurity. Sam has also held marketing leadership roles at SurfWatch Labs, a threat intelligence vendor that has since been acquired, AlgoSec, a security policy management provider and Lumension Security (now part of Ivanti).

Sam has built brands and demand generation programs that have supported anywhere from 33-75% of new business pipeline. He also created an automated email nurture campaign that received a Gold Medal from MarketingSherpa. Previous product management and marketing roles included technology companies such as Softek (acquired by IBM Global Services), iLumin (acquired by CA) and Thomson Financial (acquired by Reuters).

He is a graduate of Tufts University with a B.A. in economics.