Craig Hockley

Craig Hockley has a diverse work experience spanning over two decades. Craig started their career as an Account Executive at Bristow & Prentice, gaining experience in direct marketing, CRM, and advertising. Craig then moved to MercerBell as a Senior Account Manager, where they focused on the Makita Power Tools account and honed their skills in digital, CRM, and loyalty programs. At The One Centre, they served as a Project Director and played a key role in growing the OPSM account from $2 million to $9 million within a year. Craig then joined Grey Group as a Business Director, working between the Sydney and Melbourne offices and collaborating remotely with creative and production partners. Craig briefly worked at Simon Richards as a Group Business Director, driving quick wins for the agency and conducting a CRM audit for a major client. Craig joined CUBED Communications as a Senior Account Director, contributing to the agency's growth and utilizing data to drive insights and results for clients. As a Digital Planning Director/Senior Account Director at THE DM GROUP, Craig established and expanded the agency's digital arm, clickDM, by delivering innovative solutions for high-profile clients and meeting demanding stakeholder expectations. Currently, Craig is the Head of Marketing at Guild Insurance, responsible for managing marketing relationships and overseeing the development and implementation of campaigns. In 2022, they will be joining Gold Cross Products & Services Pty Ltd as the Head of Marketing.

Craig Hockley attended Swinburne University of Technology from 1993 to 1997, where they earned a Bachelor of Business (BBUS) degree. Their area of focus throughout their degree was in Marketing and Business Law. In addition to their formal education, Craig also obtained certifications in the field of facilitation and innovation. Craig completed the Facilitator Accreditation Course and the Innovation Facilitator Accreditation Course at Inventium in December 2016.