Hiroyuki Tanaka

Hiroyuki Tanaka is a seasoned marketing professional currently serving as Senior Marketing Manager at Guinness World Records since May 2020. Previously, Tanaka held the position of Data Management Leader for the Marketing Team at Mettler-Toledo International, Inc., where responsibilities included CRM system improvements, data quality reporting, and supporting marketing and sales with data-driven insights. With extensive experience at eLife as Project Manager, Tanaka specialized in strategic brand positioning, CRM implementation, media planning, and project management, overseeing significant budgets and achieving high profitability. Prior roles include positions at Fuga, Amway, FlyingColor Group, and Modem Media, with a foundational education in Mechanical Engineering from Yokohama National University.