Yuan Yuan Zhang

Yuan Yuan Zhang is an accomplished professional in brand communications with extensive experience across various sectors. Currently serving as the Head of Brand Communications for Greater China at Guinness World Records since September 2017, Yuan Yuan Zhang is responsible for developing and implementing communication strategies that align with business objectives while planning local brand campaigns to enhance brand awareness. Prior to this role, Yuan Yuan Zhang was an Associate Director at MSLGROUP China, where responsibilities included strategic planning and media relations within sectors such as luxury hospitality and fast fashion. Past experience also includes serving as a Senior Account Executive at Cohn & Wolfe and a Group Brand Manager at Life Style Media Group, one of China's leading media companies. Academic credentials include a Master’s degree in International Management from Loughborough University and a Bachelor’s degree in Mass Communications from China Agricultural University.