Cheri Ehrlich

Cheri Ehrlich is an experienced retail and merchandise planning professional, currently serving as the Director of Merchandise Planning at The Guitar Center Company since August 2022. With a diverse background, Cheri also owns and operates YogaSix as a Franchise Owner since November 2019 and leads Cherich, LLC as President and Co-Owner since 2015, providing professional services in the U.S. Previous roles at Macy's spanned from 1993 to 2015, culminating in positions such as Group Vice President - Digital DMM in RTW Juniors and Special Sizes, Vice President - Retail Development, and Regional Director - Retail Development. Cheri Ehrlich holds a Bachelor of Science degree in Human Environmental Sciences with a focus on Clothing, Textiles, and Merchandising from Oklahoma State University, complemented by a semester abroad in Fashion Merchandising at Université Paris-Sorbonne.