Ana Paula Reis

Ana Paula Reis has a diverse work experience in marketing and growth. Ana Paula has worked as the Head of Growth Marketing at Gupy since 2023. Prior to that, they were a Teacher and a Member at The CMOs Marketers in 2022. From 2022 to 2023, they served as the Head of Marketing and Growth Marketing at Group Software, where they managed multidisciplinary teams and was responsible for various marketing areas. In 2021, Ana Paula was a Marketing and Performance Manager at Grupo HN Educacional, where they focused on growth marketing, media, content marketing, and e-commerce. Ana Paula also managed teams and vendors and was involved in digital transformation. Before that, they were the Head of Growth Marketing at SimSave in 2020. Additionally, they have experience as a Marketing Manager at Multirede Distribuidora and as a Product Analyst in marketing. Ana Paula Reis started their career as a Trainee in Search at PUC Minas, where they participated in innovative projects.

Ana Paula Reis has a diverse education history in the fields of administration, marketing, and engineering. In 2009, they studied Mechatronics Engineering at PUC Minas. Ana Paula later completed various courses and certifications in marketing and business, including Endomarketing - Formatação de Programas Estratégicos at ESPM Escola Superior de Propaganda e Marketing in 2015, Marketing Digital & Data Science at FIAP from 2018 to 2020, and several professional qualifications at FIAP, such as Marketing Estratégico e Inovação Empresarial and Planejamento Estratégico e Inovação em Marketing Digital. Additionally, they attended courses at Intelbras in 2017 for Gestão de negócios and at Escola Conquer in 2019 for Oratória. Ana Paula also obtained certifications in areas such as project management, agile methodology (Scrum Foundation Professional Certificate), and balanced scorecard. Ana Paula is currently pursuing an MBA in Marketing, Branding e Growth at Pontifícia Universidade Católica do Rio Grande do Sul.