Joan Zhou 周蔷

Joan Zhou 周蔷 has extensive experience in marketing and project management across various industries. Currently serving as a Marketing Manager at 知乎 (Zhi Hu) since August 2018, Joan is responsible for executing brand and event marketing activities, demonstrating strong skills in strategy development, project execution, and data analysis, which resulted in significant user growth and high levels of exposure for brand projects. Before this role, Joan held a position as a Senior Project Executive at Guru Online - AdBeyond, effectively managing integrated marketing projects for notable clients, improving online and offline campaign performance, and participating in business expansions. Additionally, Joan worked as a Senior Market Analyst at TVB, where analytical skills contributed to the optimization of program strategies, and held internship roles in editing and journalism at City Pictorial and Southern Metropolis Daily, respectively. Educational qualifications include a Master of Arts in Communication from Hong Kong Baptist University and a Bachelor’s degree in Communication from Beijing Normal University, Zhuhai.