Mercedes Barusso

Mercedes Barusso is a seasoned planning director at GUT since July 2021, with extensive experience in strategic planning and communication across various industries. From 2015 to April 2021, Mercedes operated as a freelancer, providing strategy, research, and communication services for notable clients such as Betc and VIX. Previous roles include positions at Lumiar Education, Carpir Organic Farm, We Color, and BijaRi, highlighting expertise in education, entrepreneurship, and strategic cultural projects. Mercedes has also contributed to major campaigns at Leo Burnett Brazil and Fbiz, focusing on brand communication strategies for renowned companies like Samsung and Unilever. Educationally, Mercedes holds a degree in Marketing from ESPM Escola Superior de Propaganda e Marketing.