DS

Diana Carolina Sayago

CRM Growth Manager at Habi

Diana Carolina Sayago has a diverse work experience spanning over a decade. Diana Carolina started their career in 2010 as a Commercial Assistant at DISNAEQUIPOS S.A., where they supported the commercial area in researching business opportunities for Oil & Gas projects. Diana Carolina then worked as a Commercial Coordinator at FARCO Supplies & Services S.A.S., where they explored new markets and facilitated communication between suppliers and customers in various industries.

In 2013, Diana became a Business Developer at VACE GROUP S.A.S., where they focused on the commercial structuring of the new company. Diana Carolina then joined BANCO DAVIVIENDA S.A. as a Commercial Office Manager, leading the office team and ensuring customer satisfaction while managing a customer database.

In 2015, Diana joined Banco Sabadell as an Office Manager Representative Office, where they contributed to the establishment and growth of the representative office in Colombia. Diana Carolina also implemented a local commercial strategy, strengthening the bank's relationships with local financial institutions.

From 2018 to 2019, Diana worked as an Independent Consultant, responsible for conducting market studies, financial evaluation, and project planning in various sectors including investment, events, and clothing.

In 2019, Diana joined Rappi as an Account Growth Manager (AGM), managing a portfolio of food delivery brands and driving growth through diverse strategies. Diana Carolina also briefly worked as a Hunter at Rappi, showcasing their skills in generating new business.

From 2020 to 2022, Diana worked as an RSA | Restaurant Success Associate at Cocinas Ocultas, where they contributed to the success of the restaurant by ensuring customer satisfaction and providing necessary support.

Currently, Diana works at Habi as a CRM Growth Manager, leading the CRM team in Colombia. Diana Carolina is responsible for acquiring and profiling potential leads for residential real estate purchases. Diana has developed and implemented effective acquisition strategies that have improved lead profiling and conversion rates, optimizing the commercial funnel.

Overall, Diana Carolina Sayago has demonstrated expertise in sales, business development, customer relationship management, and project management throughout their varied work experience.

Diana Carolina Sayago holds a strong educational background. Diana Carolina obtained a degree in Economics from Universidad de Los Andes in 2010. Diana Carolina then pursued higher education and completed an Especialista en Administración Financiera (Specialization in Financial Management) from the same university between 2012 and 2013. In 2017, Diana attended IE Business School for an International MBA program.

In addition to their degrees, Diana acquired a certification in "The Data Scientist's Toolbox" from Coursera in May 2018. It showcases their commitment to continuing education and staying updated in the field.

Links


Timeline

  • CRM Growth Manager

    November, 2022 - present