Ruben Perdomo Martinez

Ruben Perdomo Martinez has a diverse work experience in the field of digital marketing. Ruben is currently working at Habi as a Performance Marketing professional since July 2022. Prior to this, Ruben worked at BYJU'S FutureSchool as a Performance Marketing Manager from June 2021 to June 2022.

Before joining BYJU'S FutureSchool, Ruben worked at kubo.financiero as a Digital Marketing Leader from May 2019 to May 2022. During their time at kubo.financiero, Ruben and their team achieved a 50% decrease in CAC on Google and Facebook within 3 months. Ruben also implemented offline conversions for data-based decision making and audited the measurement model for the credit funnel. Ruben holds certifications in Google Fundamentals, Analytics, and Youtube.

Prior to kubo.financiero, Ruben worked at Escuela de Internet as an SEO, Google Analytics, Data studio, and Paid Media Professor from January 2019 to December 2021. Before that, they worked at Digitalina Agencia de Marketing Digital as a Conversion Manager from August 2017 to May 2019. In this role, Ruben was responsible for planning, implementing, and evaluating campaigns on social media platforms such as Facebook, Twitter, and LinkedIn. Ruben also utilized SEO and SEM strategies for technology and service brands, resulting in a 300% increase in organic traffic for iVoy Mexico through SEO strategies.

Overall, Ruben Perdomo Martinez has demonstrated expertise in performance marketing, digital marketing leadership, SEO, and paid media. Their accomplishments include optimizing marketing campaigns, implementing data-based decision making, and driving organic traffic growth.

Ruben Perdomo Martinez has an extensive education history. Ruben began their academic journey at the Universidad Veracruzana from 2009 to 2013, where they obtained a Bachelor's degree in Publicity and Public Relations (RRPP). Following this, they pursued further education and enrolled at the Universidad Nacional Autónoma de México from 2017 to 2021, majoring in Psychology and earning a Bachelor's degree.

To enhance their knowledge and skills in the business field, Ruben also pursued an MBA from the EGADE Business School del Tecnológico de Monterrey, starting in 2020 and completing their studies in 2022.

Ruben has also obtained a certification in BMC (Bloomberg Market Concepts) from Bloomberg LP in December 2020.