Guillermo Palacios Rufo

Guillermo Palacios Rufo has extensive experience in revenue management and distribution. Guillermo most recently worked as the Group Director of Revenue Management and Distribution at HABITAS. Prior to that, they held roles such as Revenue Growth Manager and Senior Analyst Revenue Management at edyn, Senior Revenue Manager at Hyatt Hotels Corporation, Cluster Revenue Manager at Generator, and Cluster Revenue Manager at Freehand Hotels. Guillermo also worked as an Assistant Revenue Manager at Meliá Hotels International, Revenue and Marketing Manager at INN Hostels & Apartments, Assistant Manager at Surfschool & Lodging "9 Feet", Deputy Manager at Puresurfcamps GmbH, and Tour Guide at CIEE Council on International Educational Exchange. Guillermo has demonstrated expertise in maximizing revenue and profit through pricing techniques, strategic planning, and fostering strong relationships with stakeholders.

Guillermo Palacios Rufo has a diverse educational background. In 2009, they began their undergraduate studies at the Universidad de Sevilla, where they pursued a Bachelor's degree in Tourism Management. Guillermo completed their undergraduate education in 2015.

Afterward, Guillermo furthered their education by pursuing a Master's degree in Revenue Management at the Universidad de Sevilla from 2018 to 2019. This provided him with specialized knowledge in optimizing revenue for businesses.

In 2022, Guillermo attended The London School of Economics and Political Science (LSE) to enhance their understanding of Real Estate Development. Guillermo completed a course in Real Estate Economics and Finance, which focused on the intricacies of the field.

In addition to their formal education, Guillermo has obtained various certifications to expand their skill set. Notably, they acquired the Certification in Hotel Industry Analytics (CHIA) from the American Hotel & Lodging Association in October 2021. Guillermo also gained expertise in financial accounting through a course on Introduction to Financial Accounting provided by Coursera in August 2021.

Guillermo has demonstrated a dedication to continuous learning by completing several online courses. These include Data Analysis in Excel and Introduction to Power BI from DataCamp in 2020. Furthermore, they achieved the Certified Associate in Project Management (CAPM) certification from certificacionpm® in April 2020. Additionally, they obtained a certification in Successful Negotiation: Essential Strategies and Skills from the University of Michigan - Stephen M. Ross School of Business in March 2020.

Through their educational journey and additional certifications, Guillermo Palacios Rufo has cultivated a diverse and comprehensive skill set in areas such as Real Estate, Revenue Management, and Project Management.