Greg Hoffman

Greg Hoffman is an accomplished author, branding and marketing instructor, and speaker with a rich background in global brand innovation and creative leadership. Currently, Hoffman serves as an author at Hachette Book Group and teaches at the University of Oregon's Charles H. Lundquist College of Business while also holding a position as a speaker for The Lavin Agency. As the founder and principal of Modern Arena, Hoffman provides brand advisory leadership that fosters business growth and cultural impact. Their extensive tenure at Nike spanned two decades, during which Hoffman held multiple senior leadership roles, including VP of Global Brand Innovation and Chief Marketing Officer, where Greg directed major global campaigns and innovations. Additionally, Hoffman is a board member of the Minneapolis College of Art and Design and participates in the Summit Impact Board.