Hafele India Private Limited
Amruta Pawar is currently the General Manager at Hafele India Private Limited, leading digital marketing and marketing strategy for Hafele South Asia since December 2023. Previously, Amruta served as Chief Manager - D2C Business at Samsung India, where responsibilities included driving direct-to-consumer initiatives for premium mobile phone categories and executing go-to-market strategies. Amruta also held the position of Assistant Vice President - Digital Business at Citi India, focusing on digital sales for loan products, and has experience as Senior Manager - Digital Products at Kotak Mahindra Bank, driving digital product growth. Earlier roles include Senior Manager and Manager at ICICI Prudential Life Insurance Company Limited, where Amruta scaled the online life insurance business. Amruta began the career as a Summer Intern at Goodlass Nerolac Paints Ltd. Amruta holds an MBA in Marketing from Welingkar Institute of Management and a B.E. in Computer Engineering from Savitribai Phule Pune University.
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Hafele India Private Limited
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Häfele India is a wholly-owned subsidiary of the Häfele Global network and has been operating in India since 2003. The ability of the company to understand the diverse Indian market has made it an authority in the field of architectural hardware, furniture and kitchen fittings and accessories. The company also has a strong presence in synergized product categories namely Home Appliances, Furniture Lighting, Sanitary and Surfaces catering to the focused demand from these industries. Hafele has a strong nation-wide presence with offices in Mumbai, Pune, Ahmedabad, Bangalore, Chennai, Hyderabad, Delhi, Kolkata and Cochin. It has full-scale operations in Sri Lanka and Bangladesh with Regional offices and Design Showrooms in both the countries; and has also spread its operations to other regions of South Asia including Nepal, Bhutan and Maldives. Häfele’s design showrooms are hubs of international home interior trends and cutting-edge designs presented in a world-class environment, where customers can see home solutions in their inherent applications. These showrooms function as a one-stop-shop for all home interior and improvement needs - from providing in-depth technical advice to kitchen and wardrobe designing services through a team of experts stationed at the showroom. Häfele India services its customers with a base of 1500 employees, a well-networked Franchise base of over 180 shops along with over 500 direct dealers and 90+ distributors who in turn cater to over 10000 satellite dealers. The subsidiary has a sophisticated Logistics centre in Mumbai along with distribution centres in Delhi, Bangalore, Kolkata and Colombo respectively. Hafele India has recently been accredited with the “Great Place to Work” certification for the fourth time in a row by the Great Place to Work® Institute.