Tara Branaugh

Tara Branaugh serves as the Senior Director of Ecommerce at Haggar Clothing Co. since July 2021, bringing extensive experience in e-commerce leadership. Previously, Tara held various positions at JCPenney, including Director of E-Commerce Operations and Director of E-Commerce Merchandising, where responsibilities encompassed optimizing customer experiences across platforms, managing a $2B eCommerce business, and achieving significant performance improvements in SEO and sales. Earlier roles include E-Commerce Buyer and Senior Manager, where Tara drove financial growth in online sales and collaborated with senior leadership to implement strategic initiatives. Tara's career began with buyer positions at Catherines Stores Corporation, Macy's, and Younkers. Tara holds a Bachelor's degree in Apparel and Textile Marketing Management from the University of Missouri-Columbia.