Matthias Leurs

Country Manager at Haglöfs

Matthias Leurs is an experienced professional in sales and management, currently serving as Country Manager at Haglöfs AB since January 2021. Previously, Matthias held the position of Sales Director AGS & BNL at Bergans Fritid AS from June 2017 to January 2021, where leadership included the development of corporate strategies and go-to-market processes. Prior experience includes Sales Director AGS at The North Face, focusing on strategic account management and national sales strategies, and various roles at BROOKS Sports GmbH, where Matthias engaged in sales execution and account management. Early career highlights include project management in coordination with adidas and a scientific role at Deutsche Sporthoschule Köln. Matthias holds a Diplom in Sportwissenschaften from Deutsche Sporthochschule Köln and a degree in Conscious Leader & Facilitator from Dietz Training.

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