Santiago Mejia Escobar

Santiago Mejia Escobar is a seasoned marketing professional with extensive experience in managing promotions and trade marketing, currently serving as Promotions Manager and Trade Marketing Manager at Haircare Group since March 2022. Prior to this role, Santiago held the position of Marketing and Sales Manager for the Coffee Business Unit at San Remo, where responsibilities included defining marketing strategies and structuring sales for various coffee brands. Additional roles include Trade Marketing Executive at San Remo and several positions at Auteco, including Marketing and Sales Manager and National Trade Marketing Manager, where strategies for demand generation and brand management were developed. Santiago's career also includes experience as a Marketing Officer at Distrihogar S.A. and Marketing Coordinator at Hunter Motive Pty Ltd. Educational qualifications comprise a Master's degree in Marketing from the University of South Australia and a Bachelor's degree in Administrative Engineering from Escuela de Ingeniería de Antioquia.