Hakuhodo Inc.
Kohei Noda is a seasoned professional with extensive experience in technology strategy and business development, currently serving as the Director of Technology Strategy at Hakuhodo DY Holdings Inc. since April 2021, where responsibilities include overseeing the group’s digital transformation initiatives and establishing Hakuhodo Technologies. Noda has also held various influential roles at Hakuhodo Inc. since October 2013, including Director and Technology Producer, focusing on business partnerships and venture investments. In addition, Noda contributes as a Mentor at Alchemist Accelerator, an Investor at multiple firms including Globis Capital Partners and ITOCHU Technology Ventures, and previously served as an Outside Director at ZENRIN DataCom. Previous positions include leadership roles in corporate strategy and business planning at Recruit Group and an IT Consultant at NTT Communications. Noda’s academic background includes a Corporate Innovation Certificate from Stanford University and a BA from Waseda University.
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Hakuhodo Inc.
Founded in 1895, Hakuhodo Inc. is an integrated advertising and communication agency headquartered in Japan. It is the core agency of Hakuhodo DY Group, the world’s seventh largest agency company according to Advertising Age’s “Agency Report 2016.” Hakuhodo has offices in 17 countries and regions, and over 3,000 employees working in Japan and over 2,500 overseas. Hakuhodo is strengthening its structure in emerging countries, particularly those in Asia, as it prepares to further expand its business across the region. Sei-katsu-sha insight is the foundation for Hakuhodo’s thinking, planning, and brand building. It reminds us that consumers are more than shoppers performing an economic function. They have heartbeats. They are individuals with distinct lifestyles. Hakuhodo introduced this term in the 1980s to emphasize its commitment to a comprehensive, 360-degree perspective on consumers’ lives. Renowned for its creativity, Hakuhodo has twice won the Grand Prix at Cannes Lions International Festival of Creativity, and was the only agency headquartered in Asia to be awarded a Special Lion commemorating Cannes Lions’ 50th anniversary in 2003.