Basim Alharbi

Basim Alharbi is an accomplished digital marketing professional currently serving as the Expert Digital Lead and Digital Marketing Manager at Haleon since July 2022, where responsibilities include shaping the digital and omnichannel marketing strategy for Saudi Arabia. Prior to this role, Basim worked for GSK as an Expert Digital Manager and as Communication Manager, overseeing project highlights for the Expert Team. Earlier experience includes key account management as a Medical Detailing Representative and various pharmacy roles in both community and hospital settings, including positions at GoodWood Pharmacy and Royal Adelaide Hospital, where medication counseling and drug information provision were key responsibilities. Academically, Basim holds an MBA in Leadership and Sustainability from the University of Cumbria and a Bachelor of Pharmacy with Honours from the University of South Australia, alongside several other educational qualifications in health sciences and pharmacy.