Joanna Rodriguez

Joanna Rodriguez is a seasoned professional with extensive experience in customer strategy and e-commerce within the consumer health sector. Currently serving as the Customer Strategy US Innovation Lead and Team Lead for Customer Strategy Process & Operations at Haleon since July 2022, Joanna previously held various roles at GSK, including Team Lead for Customer Strategy Operations and Retail Excellence, as well as Customer Strategy Manager for Oral Health. Prior experience includes significant contributions at Pfizer, where Joanna excelled as an Ecommerce Business Development Manager and Senior Strategy Manager, achieving record-breaking sales for the Chapstick franchise. Joanna's career began with roles at Johnson & Johnson and Catapult Marketing, focusing on customer business management and shopper marketing in prominent retail environments. Joanna holds a Bachelor’s degree in Recreation & Leisure Studies from Montclair State University and an Associate’s degree in Hospitality and Recreation Marketing Operations from Johnson & Wales University.