Sinead Croke

Sinead Croke is a seasoned professional in customer experience, serving as the Group Head of Customer Experience at Halfords since March 2025. Prior to this role, Sinead held positions including Vice President of Global Digital Customer Experience at Segen and CX Director at Evri. Sinead's extensive experience in the field also includes serving as Director of Customer Experience at DPD UK and Customer Experience Consultant at Leap Frog Solutions. Earlier career roles at Microsoft spanned from Customer Operations Manager to Training & Communications Manager. Sinead holds a BA in Business Management and a postgraduate diploma in Business & IT from Dublin Business School, as well as a diploma in Business, Spanish & Russian from Technological University Dublin.