Lizzy van Raaij

Lizzy van Raaij has extensive experience in sales and business management, currently serving as the Business Unit Manager for the Food channel at Hallmark Benelux since February 2006. In this role, Lizzy is responsible for strategy development related to product offering and distribution networks, overseeing a multidisciplinary team of 14 employees, and managing P&L responsibilities. Notable achievements include the implementation of a new organizational design and significant profitable growth in distribution and product offerings. Previously, Lizzy held the position of Manager Inside Sales, where key contributions included the development of an online customer portal and the implementation of CRM and ordering tools. Before joining Hallmark Benelux, Lizzy worked as Sales Manager at Mehadrin Tnuport Export L.P., focusing on contract negotiations and customer relationship management, successfully establishing a customer distribution network for a new product category. Educational background includes studies at the Hogeschool voor Economische Studies Rotterdam.