Amie Smalley

Amie Smalley is an accomplished professional with significant experience in retail management and visual merchandising. Currently serving as the Field Support and Market Development Manager at Hallmark Cards since August 2014, Amie leads national market development initiatives and installation activities, ensuring successful execution in all retail channels. Previous roles include Mass Visual Merchandising Creative Manager, Program Leader Visual Merchandising, and Senior Visual Designer at Hallmark, where Amie contributed to the Greetings Reinvention project. Prior experience includes managerial positions at EVEREVE, JCPenney, White House Black Market, Dillard's Inc., and Ann Taylor, demonstrating expertise in operations, talent acquisition, and profitability enhancement. Amie holds a degree from The University of Kansas, where studies were completed from 2000 to 2004.