John Courtney

Consumer Understanding & Insights Manager III

John Courtney is an experienced Consumer Understanding & Insights Manager III at Hallmark Cards, where a career spanning over two decades includes managing initiatives in brand development, corporate strategy, foresight, new business development, customer experience, product development, and digital research. Prior to Hallmark, John served as a Senior Research Analyst at Blue Cross Blue Shield of Kansas City, overseeing marketing research activities and member satisfaction surveys. Earlier experience includes a Project Manager position at Charles, Charles & Associates, where project management involved identifying business opportunities for notable clients. John holds an MBA in Finance from the University of Missouri-Kansas City and a BA in Psychology from the University of South Florida.

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