Nicole Reid

Nicole Reid, MBA, has a diverse work experience primarily in the retail industry. Nicole has held various roles at Hallmark Cards, starting in 2000 as an Associate Product Manager.

Throughout their career, Nicole has showcased their leadership abilities, such as when they served as the Vice President of Merchandising for Hallmark Cards, where they developed and led the annual and long-term strategy for the Ornaments, Gift, and Specialty Retail business. Nicole managed a cross-functional leadership team and oversaw 1150 team members.

Prior to their Vice President role, Nicole also held positions such as General Manager, Product Director, and Retail Merchandise Manager, focusing primarily on the Keepsake and Hallmark Ornaments.

Before joining Hallmark Cards, Nicole worked as a Product Manager for Everyday Greeting Cards, where they were responsible for delivering significant sales numbers and developing strategies to drive retail sales increases.

Overall, Nicole Reid, MBA, has demonstrated their expertise in merchandising, leadership, and retail sales throughout their career at Hallmark Cards.

Nicole Reid, MBA holds a Master of Business Administration (M.B.A.) degree in Marketing and Management from Rockhurst University. Prior to that, they obtained a Bachelor of Business Administration (B.B.A.) degree in Marketing from Drake University in 1996.