Stephany Ibrahim Fitch

Brazil General Manager at Hallow

Stephany Ibrahim Fitch, MBA, has a diverse work experience spanning various industries and roles. Stephany is currently working as the Director of International Marketing at Hallow since December 2022. Prior to that, they held several positions at Glorify, a Christian app company, including Head of Marketing for LATAM, Head of Marketing for PT Markets during the Series B phase, and VP of Marketing for Brazil during the Seed and Series A phases. Stephany was responsible for developing marketing strategies, leading teams, and driving growth in these roles. Before Glorify, Stephany worked as the Head of Growth Marketing & CX at Goomer, a startup that provides digital transformation solutions for restaurants and bars. Stephany also worked at PlayKids as the Product Marketing and Innovation Sr Manager, where they managed a children's book subscription club and implemented marketing strategies. In addition, they have experience in brand and digital marketing management at JBS, sales and marketing at Paletas Wey, and marketing consultancy at BIASA Group. Prior to that, they worked in e-commerce channel development and trade marketing at Unilever. Stephany started their career at Philips as a Sustainability and Environment Senior Analyst. Stephany's work experience showcases their expertise in marketing strategy, team leadership, business development, and brand management.

Stephany Ibrahim Fitch, MBA has an extensive education history. Stephany obtained their Master of Business Administration (MBA) in Marketing, Branding, and Growth from Pontifícia Universidade Católica do Rio Grande do Sul in 2024. Prior to that, they earned another MBA from USP - Universidade de São Paulo in 2011, specializing in Management and Environmental Technologies.

In 2009, Stephany completed their graduation from Universidade Estadual de Campinas, where they obtained a BSc in Biological Sciences. Stephany also acquired a Licentiate degree in Biology/Biological Sciences from the same institution during the same period.

Aside from their degrees, Stephany has actively pursued additional certifications throughout their career. Stephany completed a Generative AI (Full learning path) program from Google Cloud Skills Boost in August 2023. In March 2023, they received certifications in Preventing Discrimination & Harassment: Global Employee 2023 from Traliant and completed the Professional Intelligence Journey program offered by Pontifícia Universidade Católica do Rio Grande do Sul.

Stephany also possesses various certifications in digital marketing and related areas. Stephany obtained the CRM and E-mail Marketing Strategy certification from Escola Conquer in February 2023, followed by Facebook Ads and Instagram Ads certification in January 2023. In addition, they accomplished the Growth Hacking 3.0: From Investment to ROI program from Escola Conquer in 2023. Stephany also achieved certifications in Growth Hacking 4.0: How to build a Culture of Experimentation, Metodologias Ágeis na Prática: Lean, Scrum e Squads, and Inteligência Emocional 2.0, all from Escola Conquer.

Before that, in 2021, Stephany completed various certifications such as Public Speaking and Communication from Escola Conquer, Master Digital Product Design: UX Research & UI Design from Udemy, Creativity, Design Thinking and Innovation for Business from Udemy, Customer Service 2.0: Digital Customer Service from Eazl, Feedback and Performance Management from Eazl, Growth Hacking with Digital Marketing from Eazl, and Marketing Research from Oxford Learning Lab.

Furthermore, in 2020, Stephany earned an Agile PM 401 - Advanced Agile Project Management certification from Udemy. Additionally, they hold certifications in Campaign Ads and Shopping Ads from Google, as well as an Ads Advanced certification from Waze For Brands, all obtained in 2020 and 2019 respectively.

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