Alejandro Rodríguez Reyes

Alejandro Rodríguez Reyes has a diverse and extensive work experience. Alejandro currently works as the Head of Modern Trade at Hamilton Beach Brands Inc., a position they assumed in September 2022. Prior to this role, they served as a Key Account Manager Sr. at the same company from January 2022 to December 2022.

Before joining Hamilton Beach Brands Inc., Alejandro worked as a Professor at the Instituto de Mercadotecnia y Publicidad from August 2014 to July 2022.

Alejandro also gained experience as a Key Account Manager at DKT México from March 2021 to January 2022, where they achieved significant sales growth for their assigned accounts and successfully reestablished business relationships with Walmart.

Alejandro's previous roles include being the Gerente Nacional Canal Moderno at CINSA MEXICO from April 2019 to October 2020, where they achieved sales growth in the modern channel and improved product portfolio coverage. Alejandro also served as a Key Account Manager at CINSA MEXICO from September 2017 to May 2019, where they significantly increased sales for Walmart and developed a strong partnership with the client GC Control.

Furthermore, Alejandro worked as a Key Account Manager at Softys from November 2016 to September 2017, where they successfully increased sales for Walmart and implemented effective sales strategies.

Before Softys, they served as a Key Account Manager at Advance Food de México from June 2015 to June 2016, where they established a commercial relationship with HEB and introduced new products at Chedraui.

Lastly, Alejandro's work experience includes their role as a Key Account Manager at Alimentos Susalia from October 2013 to June 2015, where they significantly grew sales for various major retailers and expanded business into new regional chains.

Alejandro Rodríguez Reyes completed a Diplomado in Innovation in Retail at Tecnológico de Monterrey in 2016. Prior to that, they obtained a Master's degree in International Commerce and Marketing from Universidad del Valle de México between 2012 and 2015. Their undergraduate studies were conducted at Universidad Tecnológica de México from 2005 to 2010, where they earned a Bachelor's degree in Marketing. No specific field of study was provided for their undergraduate degree.