HAND (Human & Digital)
Caroline Giegerich is a seasoned marketing and innovation consultant with a diverse portfolio, currently serving as the Founder of Daily Marauder since 2013. Notable clients include NETFLIX, for whom strategies were developed for popular series such as ORANGE IS THE NEW BLACK, and YOUTUBE, providing playbooks for brands on effective organic video usage. Caroline holds multiple advisory positions, including roles on the advisory boards of Goodz and HAND (Human & Digital), as well as serving on the AI Advisory Board for Salesforce. Previous experience includes Vice President of Marketing & Innovation at Warner Music Group, where efforts focused on connecting artists with fans through emerging technologies. Notable roles also include Vice President at MediaLink, Marketing Director at Showtime Networks, and Executive Director of Digital Marketing at Smashbox Cosmetics. Caroline graduated with a Bachelor of Arts in Pre-Medicine/Pre-Medical Studies from Brown University.
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HAND (Human & Digital)
HAND (Human & Digital) is a world-class Talent ID Registry that brings simplicity and scale to talent identity in an interconnected human and digital world. Much like a bar-code, as an ISO-level standard under the DOI Foundation, HAND applies our Citation-Backed Notability™ model to assign persistent, unique, and resolvable IDs to real and virtual talent across the Culture Industries (e.g. - Entertainment, Sports, Music, Fashion, Gaming, News, and more.) In an age saturated with generative AI and deepfake technology, distinguishing the authenticity of talent’s Name, Image, and Likeness (NIL), whether appearing on a screen or in a playlist, is essential. HAND (Human & Digital) is committed to delivering trusted provenance automation to verify authentic instances / versions of human talent, their virtual counterparts, and fictional entities. Working with our industry beta partners to design use-cases for production studios and talent agencies in Hollywood using the latest volumetric capture technologies, to the elegant automation of distribution metadata workflows for TV networks and studios, to advanced media performance analytics and the development of interoperable standards — HAND’s SaaS-based subscription model provides both API and web UI access to subscribers. Designed for producers and distributors who can benefit from HAND’s efficiency, cost reduction, and time-to-value acceleration, our public talent identifiers are free to resolve and use in business transactions, forever.