HAND (Human & Digital)
Erin Joyce is a seasoned professional in creative strategy and content leadership, currently serving as the VP and Head of Social + Content at Grey and as an Advisory Board Member for HAND (Human & Digital), a Talent ID Registry. Joyce founded Joyce Creative LLC in March 2023 to manage various consulting projects within the gaming, influencer, and tech sectors, specializing in creative ideation, sales strategy, and brand development. Previous roles include Global Creative Lead for Google's Americas team, where leadership of a 10-person team focused on creative effectiveness for major global advertisers, and Creative Strategy Lead at Twitch, where a pre-sale creative pitch team was developed and expanded significantly. Career highlights also include a long tenure at Showtime Networks and a strong educational background, including a Master's in Communication Innovation and ongoing studies in AI for business decision-making.
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HAND (Human & Digital)
HAND (Human & Digital) is a world-class Talent ID Registry that brings simplicity and scale to talent identity in an interconnected human and digital world. Much like a bar-code, as an ISO-level standard under the DOI Foundation, HAND applies our Citation-Backed Notability™ model to assign persistent, unique, and resolvable IDs to real and virtual talent across the Culture Industries (e.g. - Entertainment, Sports, Music, Fashion, Gaming, News, and more.) In an age saturated with generative AI and deepfake technology, distinguishing the authenticity of talent’s Name, Image, and Likeness (NIL), whether appearing on a screen or in a playlist, is essential. HAND (Human & Digital) is committed to delivering trusted provenance automation to verify authentic instances / versions of human talent, their virtual counterparts, and fictional entities. Working with our industry beta partners to design use-cases for production studios and talent agencies in Hollywood using the latest volumetric capture technologies, to the elegant automation of distribution metadata workflows for TV networks and studios, to advanced media performance analytics and the development of interoperable standards — HAND’s SaaS-based subscription model provides both API and web UI access to subscribers. Designed for producers and distributors who can benefit from HAND’s efficiency, cost reduction, and time-to-value acceleration, our public talent identifiers are free to resolve and use in business transactions, forever.