HAND (Human & Digital)
John S. Couch is a seasoned professional with extensive experience in product design and creative leadership across various industries. As the Founder of Galvanize Studios since February 2021, Couch oversees the development of original intellectual property through innovative platforms, including television and gaming. Additionally, Couch serves on the board of HAND, a startup focused on talent identity for the media and entertainment industry, and the Contentment Foundation. Notably, Couch authored "The Art of Creative Rebellion," providing guidance for young creatives navigating modern business environments. Past roles include Chief Experience Officer at Blockchain Creative Labs, where Couch managed product and design, and Chief Design Officer at BuzzCast, enhancing virtual event experiences for prominent clients. Recent consultancy positions include work with Prime Video, Amazon Studios, and various technology companies, further showcasing an adeptness in adapting to digital evolution within the creative landscape.
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HAND (Human & Digital)
HAND (Human & Digital) is a world-class Talent ID Registry that brings simplicity and scale to talent identity in an interconnected human and digital world. Much like a bar-code, as an ISO-level standard under the DOI Foundation, HAND applies our Citation-Backed Notability™ model to assign persistent, unique, and resolvable IDs to real and virtual talent across the Culture Industries (e.g. - Entertainment, Sports, Music, Fashion, Gaming, News, and more.) In an age saturated with generative AI and deepfake technology, distinguishing the authenticity of talent’s Name, Image, and Likeness (NIL), whether appearing on a screen or in a playlist, is essential. HAND (Human & Digital) is committed to delivering trusted provenance automation to verify authentic instances / versions of human talent, their virtual counterparts, and fictional entities. Working with our industry beta partners to design use-cases for production studios and talent agencies in Hollywood using the latest volumetric capture technologies, to the elegant automation of distribution metadata workflows for TV networks and studios, to advanced media performance analytics and the development of interoperable standards — HAND’s SaaS-based subscription model provides both API and web UI access to subscribers. Designed for producers and distributors who can benefit from HAND’s efficiency, cost reduction, and time-to-value acceleration, our public talent identifiers are free to resolve and use in business transactions, forever.