Rochelle de Pieri

Rochelle de Pieri is an accomplished professional with extensive experience in the fields of advertising, media, and digital marketing. Currently serving as the Head of Industry & Consumer Insights at Hands since November 2021, Rochelle oversees the A&B industry, focusing on Mobile Ads & Geo Insights, while managing OKRs and KPIs that contribute significantly to company revenue. Previous roles include Senior Sales Manager at DynAdmic, Brand Strategy & Media Manager at iProspect where strategic media initiatives for P&G were developed, and Senior Sales Account Manager at Predicta managing programmatic media strategies for notable clients. Additional experience spans positions such as Director of Media at Grupo TV1, Commercial Manager at Grupo RBS, and Head of AdSales at MercadoLivre.com. Rochelle holds an MBA in Strategic and Economic Business Management from FGV and a Bachelor's degree in Pedagogy from Universidade Presbiteriana Mackenzie.