Kimberly Franklin

Vice President & GM - Hanes Kids & Socks at HanesBrands

Kimberly Franklin is an experienced product and marketing leader with a proven track record across various industries. Currently serving as Product Director for Kids Underwear and Babywear at Hanesbrands Inc. since January 2022, Kimberly oversees a team responsible for business strategy and profitability. Previous roles include Senior Director of Marketing at SC Johnson Professional® USA, where Kimberly led North American marketing efforts, and Director of Category Management at YETI Coolers, managing significant product categories. Kimberly's extensive career at Newell Brands included various director and managerial positions focusing on growth and operational efficiencies across multiple divisions. Kimberly holds an MBA in General Management from Wake Forest University, an Executive Education Certificate in Digital Marketing Strategies from Kellogg Executive Education, and a BS in Marketing from Meredith College.

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