Nicole Gallo-Pratt

Nicole Gallo-Pratt is an experienced professional in content optimization and management, currently serving as the Senior Content Optimization Manager at Hanesbrands Inc. since September 2021. With a strong background in digital content strategies, Nicole has led product content teams, utilizing tools like SEM Rush and Amazon Vendor Central to enhance product visibility and drive sales across various brands. Previous roles include Content Optimization Manager at A Word of Difference and Freelance Copywriter at Wayfair, alongside strategic leadership positions at BrandJump and Spencer's. Nicole has developed content strategies that emphasize SEO best practices, brand voice consistency, and cross-functional collaboration. Holding a BA in Journalism from Penn State University, Nicole's extensive career spans multiple industries, showcasing a commitment to high-quality content and effective mentorship.