Elena Alvarez Helena

Senior Vice President Marketing & Brand Partnerships Hard Rock International | Seminole Gaming at Hard Rock Cafe

Elena Alvarez Helena has a diverse and extensive work experience. Elena began their career in 2005 as a Sales and Marketing Manager at Hard Rock Barcelona, where they were responsible for managing sales, budgets, event creation, and local traffic driving activities. In 2007, they transitioned to the role of Business School Lecturer at ESERP Business School, where they taught until 2009. Following this, Elena joined Hard Rock International in 2009 and held various positions, including Regional Sales & Marketing in Europe, Director of Sales and Marketing Europe, Vice President of Sales and Marketing - Cafes, and currently serves as the Senior Vice President of Marketing & Brand Partnerships Hard Rock International | Seminole Gaming. Overall, Elena's work experience showcases their expertise in sales, marketing, and leadership roles within the hospitality industry.

Elena Alvarez Helena has a degree in Marketing from ESERP Business & Law School. Elena also holds a postgraduate degree in Business Sales and Marketing from LES HEURES University, completed in 2004. In 2001, Elena obtained a Master's degree in Tourism and Hotel Management from ESERP University. Prior to that, they earned a Tourism Management Degree from ESERP University in 1999.

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