Shakiru Tunde

Shakiru Tunde, MBA, currently serves as a Sports CRM Coordinator at Hard Rock Digital, having transitioned into this role in September 2024. Prior experience includes a position as a CRM Analyst at Tipico - North America from May 2022 to September 2024, where Shakiru optimized personalization strategies that led to a 20% increase in campaign engagement and managed lifecycle automation journeys contributing to double-digit improvements in retention rates. Earlier roles include CRM Coordinator at Tipico, Marketing Intern at American Dream, Social Media Ambassador at Metropolitan Reviters Ice Hockey Club, and Sales Associate positions at RoNetco Supermarkets, Inc. and Old Navy. Shakiru holds an MBA in Business Administration and Management from Montclair State University, alongside a BBA in Marketing and an Associate's degree in Business Administration from the same institution and County College of Morris, respectively.