Matthias Klein

Director Corporate Global Marketing Eastern Europe at HARIBO

Matthias Klein has extensive experience in marketing and sales, with a focus on the food and beverage industry. Matthias began their career at Ferrero, where they worked as a Product Manager from 1998 to 2001. Matthias then joined Paul Hartmann as a Product Manager from 2002 to 2003. Klein later worked at Ritter Sport as a Group Product Manager from 2003 to 2007. Matthias then moved to Mondelēz International, where they held various marketing roles, including Senior Brand Manager and Manager Marketing Espresso Capsules Global. From 2011 to 2013, they served as the Head of Marketing Beverages Austria and Switzerland for Jacobs Coffee. Matthias then worked at McDonald's Corporation as the Director of Marketing for Germany from 2014 to 2015. Klein joined HARIBO Deutschland in 2016 as a Senior Manager of Global Brand Activation. In 2017, they joined Rigo Trading as the Global Head of Marketing and Portfolio Management for HARIBO Developing Countries. Currently, they are the Director of Corporate Global Marketing Eastern Europe for HARIBO International.

Matthias Klein obtained their Master's degree in Social Sciences from FAU Erlangen-Nürnberg, following their enrollment in 1991 and graduation in 1998. Additionally, in 1995, they briefly attended Middlesex University in London, UK, but no specific degree or field of study is provided for this period.


Previous companies

Ferrero logo


  • Director Corporate Global Marketing Eastern Europe

    August, 2023 - present

  • Director Sales And Marketing Haribo Austria Switzerland

    January, 2022

  • Head Of Marketing Haribo Developing Countries

    January, 2017