Gabriela Alencar Cicone

Gabriela Alencar Cicone currently serves as Senior Marketing Manager for Latin America at Harley-Davidson Motor Company since August 2023. Previously, Gabriela held key marketing positions at BMW Group, including Head of Marketing Latin America and Senior Marketing Manager for BMW Motorrad from March 2021 to August 2023. Additional experience includes Regional Marketing & Communications Manager for South America at Copa Airlines from April 2018 to March 2021, and similar roles at British Airways from January 2013 to July 2017. Gabriela's career began at BMW Group from 2006 to 2013, where responsibilities included Marketing Head for MINI and Senior Analyst for BMW. Educational qualifications encompass a Master's Degree in Marketing from ESPM Escola Superior de Propaganda e Marketing, an MBA extension program from Florida International University, a post-graduate degree in Business Administration from FAAP, and a Bachelor's degree in Tourism Management from Universidade Anhembi Morumbi.